Web
North American Pilates (NAPMI)
Institutional website for an international Pilates education and certification institute — standards framework, global instructor registry, and inquiry system.
The Problem
NAPMI needed a credible institutional website that communicated academic authority and professional credibility for an international Pilates education and certification body.
The Solution
Built a prestigious institutional website combining classical typography with a warm, earthy color palette. Includes a full-screen hero with certification pathway CTAs, institutional mission and methodology overview (Classical Pilates, STOTT, BASI), global instructor registry with interactive world map, standards & accreditation pathways (NPCP, PMA, STOTT), formal inquiry form, and WhatsApp support integration.
Results
- Inquiry submissions increased by 150% after launch
- Prospective instructors applied from California, Eastern Europe, Maldives, Singapore, and the Philippines
- Positioned NAPMI as a credible international authority in Pilates education
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